Do you ever wish you’d bought Apple shares a decade ago? Or that you’d been one of the early investors in Facebook?
Opportunities like this might seem far-fetched and unrealistic… but they do happen.
In 2000, Barry McCarthy, Reed Hastings and Marc Randolph (the founders of Netflix), boarded a plane to Dallas, Texas.
They’d been invited by the CEO of Blockbuster, John Antioco, the night before, meaning they’d had to charter a private jet at a cost of $20,000 and leave first thing in the morning.
But still, the three men went in proudly and pitched something ambitious: they would run Blockbuster’s online arm. They even offered themselves for sale at a cost of $50 Million.
Right then, the Blockbuster CEO and his board should have had $$$ signs in their eyes. They should have understood the monumental opportunity before them and that the internet was only going to become more important.
So how did they respond?
They laughed them out the room.
Seriously. They considered Netflix’s internet and subscription-based model unsustainable, and a ‘fad’.
What happened next? Well, in 2010, Blockbuster filed for bankruptcy. And today, Netflix is worth around $150 Billion.
Sounds far-fetched, doesn’t it?
The truth is: businesses are given these opportunities every day. To move forward with the times, and embrace cutting edge technology.
Most businesses though? They stick with the familiar. They put their faith in outdated marketing. They take snake oil salesmen at their word and sign off large chunks of a budget with no discernible ROI.
I hope you can see the opportunity that’s in front of you right now.
And all it takes to get going us one call.
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